what shows up here
hell yeah
Our process doesn’t happen in a black box. It’s not a secret. Our clients get to see and often participate as we immerse ourselves in the customers experience. We learn from customers and experts, then apply those learnings to build insights that help us generate ideas. Finally in collaboration we build those ideas out with our clients and test them, so our clients have input and involvement. We think it’s more fun that way.
Any project we take on begins with understanding what motivates, inspires and moves people to action.
We do this through observing people as they’re going through an experience, listening to their stories and creating social experiments where we can learn from their behavior. This is the foundation for our ideas and strategy.
Now we make sense of it. We take all the research that we’ve gathered and find ways to model it, finding connections and intersections. Looking for consistences that tell a story and inconsistencies that make us scratch our heads.
In this stage theories are developed, these theories we use as jumping off points for idea generation.
Not just ideas but the ability to generate ideas that consistently fulfill consumer needs is more than just a nice to have in our rapidly evolving world. It’s a belly-up unless you can sort of skill.
One so we can find interesting ways to solve the problem at hand and two so your team has a better framework for finding solutions in the future.
In this phase we find ways to quickly get an idea built so that your team, your partners, your customers can test it. To give feedback, opinions, options for betterment. We may find out that the concept doesn’t work at all. But we find out early.
In our goal to create solutions that deliver for people, we need to know if they do. And we find out quickly, by building and building early.
We involve ourselves in their world of your customers; their day-to-day activities, learning their subtle behaviors. We use these insights as a jumping off point for developing your growth strategy. Whether launching a new product, tweaking a business model or building a stronger community around your brand, we believe great innovation begins with great insights.
Our Thoughts // Our hope is to make you think. Make you laugh. To make connections that don't seem likely, yet somehow work. It's a place for human stories, interesting findings, and unexpected behavior. So enjoy...comment if you'd like and tell your friends. No, really...tell your friends.
No, really it is. If we’re judging by what makes logical sense, as humans we’re utterly out of our minds. Today I was reading an article about a 61 year old woman who is swimming…swimming 102 miles through shark infested waters from Cuba to Florida. It has nothing to do with escaping prison, avoiding Cuban civil unrest or a boat with a broken engine. She turned 60 and felt that she needed a new challenge to feel alive… Continue reading
Maybe it’s the history or its ease of accessibility… But as humans the output of writing has always been a communal activity, an opportunity for group learning. We use stories to teach values to young children; often followed by discussions. We go to book clubs to analyze a characters behavior, to understand their perspective and world-view. Continue reading
So plan for it. Practice. Be there early.
The past two days were packed. And with significant things. Workshop for a not-for profit, brunch with a girl I’m interested in, Alumni Gala, the workout from hell, 6 + hours worth of travel, visiting family, a Wok + Wine event. It was crowded, and all things that mattered to me. Continue reading
The Office //419 Park Ave South, 2nd fl
New York, NY 10016
Telephone. // (215) 801-7355
E-Mail // jason@drawinginsights.com
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